I partnered with Frios, a national mobile dessert franchise, to elevate their visual identity and customer experience through bold, engaging design. My work included branding and signage for The Sweet Ride, their signature tie-dye dessert truck, as well as custom logos, t-shirts, postcards, and other marketing materials. Each piece was crafted to reflect Frios’ fun, vibrant personality while maintaining a cohesive brand look across locations and franchise owners.

From truck wraps to take-home postcards, every design was created with approachability, joy, and brand recognition in mind—helping Frios stand out in a competitive market and create memorable customer experiences. I collaborated closely with stakeholders to ensure designs were flexible for use nationwide while still allowing space for local flair and community connection.