Hey, I’m Lauren.
I help small businesses and authors create meaningful digital experiences and custom merchandise.
My Approach
Collaborative
I believe collaboration is key to creating exceptional designs. By immersing myself in your vision, we will design collateral that reflects your brand and exceeds expectations. I can also enhance your brand with captivating book covers, engaging merchandise, and unique digital designs.
Whether launching a product line or creating a cohesive online experience, I will align all elements with your strategic goals. Let's craft design elements that communicate effectively and captivates your audience.
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Website & Digital Design
Creating online branding
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20+ Years of Design Experience
Across web, mobile, and print
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Community Advocate
For a more walkable world
Author Merch Design
Collaborative design project based on fictional places based on the novel The Bright years, by Sarah Damoff.
Case Studies
Food Truck Branding and Marketing
Signage, branding, and packaging for a national mobile dessert franchise.
About my work and passion
Hi, I’m Lauren Penn—a designer, web developer, project manager, and community organizer based in Denton, Texas. I’ve spent my career bringing ideas to life through thoughtful design, strategic planning, and creative collaboration. Whether I’m building websites, developing businesses, or leading community initiatives, I love helping people turn vision into action.
At home, I’m a mom to three incredible daughters and co-run several businesses with my husband, Robert. Together, we’re passionate about building things that matter—whether it's a family-friendly business, a creative project, or a community effort.
I love gardening with native plants, building custom rooms supporting local causes, and noticing the places—both online and off—that could use a little more beauty, care, and justice. My work is rooted in the belief that small things, done with intention, can transform lives and communities.
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your web design needs.
FAQ
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First things first, don't be nervous. We'll start with a free consultation to determine your design needs (and if we'll make great collaborators).
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Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin). Custom logos and book covers start at $250, website design at $750. Branding and other collateral pricing is on a project basis.
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Timelines depend on the project, but I generally dedicate up to a month to each client, with the possibility of an extension based on my availability.