I led the design and development of a custom merchandise line to support the launch of The Bright Years, the debut novel by author Sarah Damoff. This project included creating visual identities for fictional places and characters from the book—such as the Cowboy Cup coffee shop, Sundance Gallery, and the band Zack and the Blacktoppers—and translating them into tangible products including tote bags, apparel, and art prints.

The goal was to build a cohesive, story-driven merch experience that deepened reader engagement and brought the novel’s world to life. I managed all aspects of the project, from concept development and illustration to sourcing, storefront setup, and product launch on Zazzle. The collection debuted in conjunction with the author’s book tour and serves as a unique extension of the story’s universe.